Super Bowl 2017: Who Will Win? Here’s Our Prediction.

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After fierce battles week after week, Super Bowl LI (or 51 for those of us tired of roman numerals) has finally been set. Tune in on Sunday, February 5 as the Atlanta Falcons go head to head against the New England Patriots. So who will be celebrating with the prized Vince Lombardi trophy? For a non-scientific (but fun!) prediction, let’s compare the two residential real estate markets for Boston and Atlanta to see who comes out on top! Continue reading

Donald Trump Will Have to Downsize to Move into the White House

Donald Trump’s new Washington D.C. address will be a bit smaller than his popular Palm Beach, Florida estate. Maybe that’s why Trump has suggested that he intends to spend a significant amount of time at Mar-a-Lago, which he referred to as “the Winter White House” in a recent Twitter post.

According to the Palm Beach Post, Mar-a-Lago was built by cereal heiress Marjorie Merriweather Post and opened for the 1927 winter season with 58 bedrooms and 33 bathrooms. The estate was declared a National Historic Landmark in 1980 and sat empty until Trump purchased it in 1985 for $8 million. Trump and his then-wife Ivana spent years restoring the property.

Construction of the White House, home of every U.S. president since John Adams in 1800, began in 1792.

Check out how the two properties compare.

How does your home stack up? Click here to get a free Housefax Report and find out. #MyHousefax.


7 Facts You Don’t Know About Homebuyers and Sellers


Did you know that the third Thursday of each quarter is designated as national “Get to Know Your Customers Day”? While customers should always be top of mind for any business, in the hustle and bustle of “getting work done” we may sometimes forget that they are the reason we’re doing all this in the first place.

Real estate professionals – especially agents, brokers and home inspectors – don’t usually fall into this trap. Not only do they have direct contact with every customer (a luxury many businesses don’t have), but they are also in a unique position to hear about each customer’s desires, needs and even fears.

Still, as they say, “the more you know…,” and there is always more that pros can learn about customers and prospects to help them provide better service. Below are seven things you might not have known about home buyers and sellers in general. Continue reading

17 Martin Luther King Jr. Quotes to Inspire Greatness in You


Martin Luther King Jr. was born January 15, 1929 in Atlanta.

Martin Luther King Jr. was born January 15, 1929 in Atlanta. Getty Images.

Did you know that one of Dr. Martin Luther King Jr.’s advisers had recommended that he leave out the “I have a dream” phrase for his historic speech on the steps of the Lincoln Memorial in 1963? Luckily, King ignored that recommendation.

King wasn’t just known for the change he helped facilitate across the United States. He was also known for his powerful oration and ability to motivate people. He had a dream, and so do you. Here are 17 inspirational quotes to help you remember the power of a vision in honor of MLK Day 2017.

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[Free Download] Interactive Content Strategy Calendar


Content marketing is the most powerful tool you have to build your real estate brand and capture prospects.

And now you can download our favorite content planning tool for free.

Some may call us crazy. We’re giving away our secret tool for content marketing. Use it to help you plan emails, blogs, social posts, etc. for the year ahead.  january-2017

Valued by marketing professionals, this easy-to-use interactive strategy calendar will help you:

  • Plan content around key events in the real estate industry or important dates
  • Identify gaps in your content plan
  • Guarantee your content is ready in time

2016’s Most Outrageous Real Estate Headlines. Can you Spot the Fake?


One of the strongest trending topics right now in both mainstream media as well as social media is the growth of “fake” news. It has dominated the final months of 2016. Add to that a year full of some off-the-wall (but real) real estate news and you have Housefax’s first ever game of Real or Fake? We rounded up some of the craziest headlines from 2016 and threw in a fictitious one. Can you spot the fake?

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[E-Book] 20 Social Media Tips & Free (Yes, FREE) Resources to Crush 2017


The Ultimate 2017 Social Media Playbook

Will 2017 be the year you finally crush your business’s social media goals? Heck yes! And here’s why. We’ve done the heavy lifting to create this free guide packed with 20 of the absolute best social media tips EVER, useful stats for YOU (savvy real estate agent) and FREE resources.

The Ultimate Social Media Playbook

Get Your FREE Copy Today

In it, we share:

  • The best (and worst) times to post
  • The social media network with the highest lead conversion rate (SPOILER ALERT: it’s not Facebook!)
  • The #1 content goal for marketers in 2017 (which by the way, you can’t afford to ignore.)
  • A winning YouTube video that you can easily swipe
  • Jimmy Fallon’s techniques to attract millennials (if he was an agent.)

The best part? All of these strategies and techniques are incredibly practical, yet powerful and proven. So yeah, basically, they’re easy and they work.

Click here to download your FREE social media playbook today.

Kristen Wiig, SNL

6 OMG Home Design Trends We’re Thankful Haven’t Returned (PHOTOS)

Home design trends may come and go (welcome back, wallpaper.) But certain fads … well, let’s just say we’re really, really thankful they’re gone. We’d like to take a moment to remember 6 trends that are no longer with us and confess which 5 we are guilty of committing (gasp!).

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Consumer Real Estate: 5 Reasons to Be Thankful

It’s almost Thanksgiving and the end of the year. At Housefax, we’re looking back on a wonderful year of making the home buying and selling process more transparent with our comprehensive property history reports. We’re also thankful that we’ve been able to join forces with some of the best in the industry including CoreLogic, Keller Williams and HouseMaster.

Plus it’s been a great year for the consumer real estate industry! Continuing the upward trend of the past couple years, homes continue to hold their value and many people are getting the opportunity to experience homeownership. As we look back on 2016, here are five real estate trends that make us thankful. Continue reading

Tips for Creating Content That’s Read, Shared and Talked About! [Advice from a Real Estate Pro]


Creating content is essential if you’re a real estate agent in today’s market. This can propel your visibility letting the world know you’re an agent that sells homes. Without fresh and engaging content, you’ll be left in the shadows of those who succeed at content creation.

90% of home sellers and homebuyers seek information online. Your goal is to find them online so they call you when they need real estate advice. But how?

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