Tag Archives: Mad Men

How to Market Your Real Estate Business Like a “Mad Man”

Photo, AMC

Photo, AMC

Sometimes the best advice comes from the most unexpected sources, like your favorite TV shows. AMC’s hit series Mad Men, which is set in the advertising world of the swinging sixties, has some of the most memorable quotes you’ll ever hear, and they’re surprisingly relevant to marketing today.

Although it’s been a little over a year since the final episode aired, Mad Men has left a lasting impression not only on the women who swoon for Don Draper (brilliantly played by Jon Hamm) but also on sales and marketing professionals alike. After all, Draper, a superstar creative director, seems to have the secret sauce of business running through his veins.

On a personal note, I just recently binge watched Mad Men and often find myself in the middle of a work day asking “What would Don Draper do?” And while I wouldn’t take relationship advice from Draper, (the guy’s a train wreck in the love department) the fictional Ad man and honorary marketing god, has plenty to say, and when he talks, we all listen.

Here are four brilliant Mad Men quotes and how they translate to today’s world of real estate marketing and sales. Even if you’ve never seen the show, you’ll still enjoy the wit and wisdom that is Mad Men. Continue reading