Tag Archives: real estate agents

REALTOR Safety Month: 5 Tips for Agents

Personal safety is something all real estate agents must keep top of mind. September is Realtor® Safety Month, and it’s a good time to review your procedures and make sure that you aren’t taking unnecessary chances when showing a house, working late, or even marketing yourself online. When it comes to protecting yourself and your team, there’s a lot to keep in mind. We’ve gathered some of our favorite safety tips below. Feel free to share your tips or stories in the comments.

Note: Housefax isn’t affiliated with any of the products or websites mentioned below.

55455461 - stay safe phrase made from metallic letterpress type on wooden tray

Don’t share personal information in ads or on social media

Remove your personal information from anything available to the public. Use a Google Voice number instead of your personal cell phone number. Use general email addresses like “info@yourdomain.com” or even generate a specific email address for a home (i.e., 1234MainStreet@gmail.com) that you could use for marketing materials and give to clients.
Continue reading

Housefax® Adds Local School Data to Property History Reports


Home buyers cite school proximity and quality as key deciding factors in home purchase

WASHINGTON, August 1, 2016 /PRNewswire/ – Housefax, a leader in residential property history information, continues to enhance its property history report for consumers and industry professionals. Recently, Housefax added local school data including proximity, enrollment size, total expenses and advanced placement opportunities to its flagship report. View a sample report here.

Continue reading

Top Keller Williams Real Estate Team Offers Free Housefax Reports to Homebuyers

WASHINGTON, August 1, 2016 /PRNewswire/ – The home buying experience for Metro D.C. homebuyers has been enhanced thanks to Housefax, a leader in residential property information products, and Jennifer Young Homes, the number one Keller Williams Agent in Virginia.

Jennifer Young, CEO and licensed realtor, recently launched a new campaign to leverage the Housefax brand while distinguishing her team’s services. Serious homebuyers working with the Jennifer Young Homes Team can now request a free Housefax Report before writing a contract to help them save both time and money. Young is a subscriber of Keller Williams Housefax PRO, a customized subscription plan for Keller Williams Agents.

Continue reading

Housefax® Offers Exclusive Pricing to Keller Williams’ 133,000 Associates

Housefax Logo

WASHINGTON, Feb. 17, 2016 /PRNewswire/ — Housefax, a leader in residential property history information and reports, announces an exclusive pricing arrangement with Keller Williams, the world’s largest real estate franchise by associate count.  As part of the deal, agents will have the ability to offer homebuyers co-branded Housefax Property History Reports® as part of a customized subscription program.

Since 2012, tens of thousands of consumers and real estate professionals have viewed Housefax Property History Reports, which contain extensive property-specific information, not typically found in the MLS, such as building permit and loan history, fire incidents and nearby natural hazards. Continue reading

9 out of 10 Homebuyers Prefer Property Listings that come with a Housefax® Report


WASHINGTON, Jan. 21, 2016 /PRNewswire/ — According to a new study on the impact of Housefax Property History Reports® on homebuyers, real estate agents who mention Housefax in their online listings increase consumer interest. The findings from the study revealed that nine out of 10 online home shoppers prefer a listing that comes with a free Housefax Property History Report over one that does not.
Continue reading

4 Ways to Attract Millennials Taken Straight from Jimmy Fallon’s Rulebook

Jimmy Fallon

What do real estate, millennials and Jimmy Fallon all have in common? More than you think.

Jimmy Fallon took over NBC’s “The Tonight Show” in February 2014 and has since become one of the most-watched late-night show hosts in history.

Even though Fallon is not technically a millennial (he just turned 41), he connects with a younger generation both on-air and off unlike any other host of “The Tonight Show” — even Johnny Carson.

Recent data from the National Association of Realtors sug­gests that mil­len­ni­als (peo­ple born between the early 1980s to early 2000s) make up the largest share of homebuyers at 32 percent.

This should be a blessing for real estate agents. But many millennials do not engage a real estate agent until later in the homebuying process.

Successful agents know that building a relationship from the start is critical to a smooth homebuying process, which, in turn, leads to more referrals.

So if Jimmy Fallon was a real estate agent, what would he do? Here are four ideas.



Millennials are more likely than any other generation to watch and share online videos with friends. Fallon embraces this trend and pushes content that can be shared online.

Clips from “The Tonight Show” are featured on millennial-focused entertainment sites and have become viral sensations in their own right.

For real estate agents, this means a website full of pictures, bios, videos, testimonials, tips, free resources, a mortgage calculator, neighborhood information, Housefax Reports — you get the point.

Millennials like information — and lots of it. They like sharing it even more, so be sure your website has a plug-in that lets them share with the click of a button. Continue reading