Personal safety is something all real estate agents must keep top of mind. September is Realtor® Safety Month, and it’s a good time to review your procedures and make sure that you aren’t taking unnecessary chances when showing a house, working late, or even marketing yourself online. When it comes to protecting yourself and your team, there’s a lot to keep in mind. We’ve gathered some of our favorite safety tips below. Feel free to share your tips or stories in the comments.
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Don’t share personal information in ads or on social media
Remove your personal information from anything available to the public. Use a Google Voice number instead of your personal cell phone number. Use general email addresses like “email@example.com” or even generate a specific email address for a home (i.e., 1234MainStreet@gmail.com) that you could use for marketing materials and give to clients.
Summer’s here and that means BBQs, beaches and Open Houses! If done right, an Open House can be a great event to impress sellers while attracting new clients. Here’s a collection of our favorite Open House tips EVER — everything from unique ways to promote your event to the oh so critical follow-up.
Sometimes the best advice comes from the most unexpected sources, like your favorite TV shows. AMC’s hit series Mad Men, which is set in the advertising world of the swinging sixties, has some of the most memorable quotes you’ll ever hear, and they’re surprisingly relevant to marketing today.
Although it’s been a little over a year since the final episode aired, Mad Men has left a lasting impression not only on the women who swoon for Don Draper (brilliantly played by Jon Hamm) but also on sales and marketing professionals alike. After all, Draper, a superstar creative director, seems to have the secret sauce of business running through his veins.
On a personal note, I just recently binge watched Mad Men and often find myself in the middle of a work day asking “What would Don Draper do?” And while I wouldn’t take relationship advice from Draper, (the guy’s a train wreck in the love department) the fictional Ad man and honorary marketing god, has plenty to say, and when he talks, we all listen.
Here are four brilliant Mad Men quotes and how they translate to today’s world of real estate marketing and sales. Even if you’ve never seen the show, you’ll still enjoy the wit and wisdom that is Mad Men. Continue reading