What do real estate, millennials and Jimmy Fallon all have in common? More than you think.
Jimmy Fallon took over NBC’s “The Tonight Show” in February 2014 and has since become one of the most-watched late-night show hosts in history.
Even though Fallon is not technically a millennial (he just turned 41), he connects with a younger generation both on-air and off unlike any other host of “The Tonight Show” — even Johnny Carson.
Recent data from the National Association of Realtors suggests that millennials (people born between the early 1980s to early 2000s) make up the largest share of homebuyers at 32 percent.
This should be a blessing for real estate agents. But many millennials do not engage a real estate agent until later in the homebuying process.
Successful agents know that building a relationship from the start is critical to a smooth homebuying process, which, in turn, leads to more referrals.
So if Jimmy Fallon was a real estate agent, what would he do? Here are four ideas.
1. BUILD A WEBSITE CHOCK FULL OF GOODIES
Millennials are more likely than any other generation to watch and share online videos with friends. Fallon embraces this trend and pushes content that can be shared online.
Clips from “The Tonight Show” are featured on millennial-focused entertainment sites and have become viral sensations in their own right.
For real estate agents, this means a website full of pictures, bios, videos, testimonials, tips, free resources, a mortgage calculator, neighborhood information, Housefax Reports — you get the point.
Millennials like information — and lots of it. They like sharing it even more, so be sure your website has a plug-in that lets them share with the click of a button. Continue reading