Frequently Asked Questions about Home Warranties [National Home Warranty Day]

In honor of National Home Warranty Day on February 10, we’ve answered some of the frequently asked questions about home warranties. Use this primer to learn about the pros and cons of home warranties.

What is a home warranty?

A home warranty is a service agreement that protects home owners from having to pay out of pocket for costly repairs or replacement of specific home systems and appliances. It may also be referred to as a home protection plan, or in the case of new homes, a builder’s warranty.

What does a home warranty cover?

It varies by plan, but items typically available for coverage including major systems such as heating and air conditioning (HVAC), plumbing and sewage, electrical systems and the roof, as well as household appliances including kitchen appliances and washers and dryers. Continue reading

How Your Neighbor’s Airbnb Rental Can Affect Your Home Value

If you’ve done any amount of travel recently, you’ve undoubtedly heard of Airbnb, a service where you can rent a room, an apartment or even an entire house from someone who lives in the area you’re visiting. It’s a growing trend among vacationers looking for either inexpensive accommodations or more amenities than a hotel can offer. It’s also very popular when big events come to town, like the Super Bowl in Houston or Mardi Gras in New Orleans.

According to DMR, there are an estimated 2.3 million properties listed on Airbnb across 57,000 cities and 191 countries. I was surprised to learn that in my small suburb, 1.5% of the housing market calls itself an Airbnb rental.

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[E-Book] 20 Social Media Tips & Free (Yes, FREE) Resources to Crush 2017

 

The Ultimate 2017 Social Media Playbook

Will 2017 be the year you finally crush your business’s social media goals? Heck yes! And here’s why. We’ve done the heavy lifting to create this free guide packed with 20 of the absolute best social media tips EVER, useful stats for YOU (savvy real estate agent) and FREE resources.

The Ultimate Social Media Playbook

Get Your FREE Copy Today

In it, we share:

  • The best (and worst) times to post
  • The social media network with the highest lead conversion rate (SPOILER ALERT: it’s not Facebook!)
  • The #1 content goal for marketers in 2017 (which by the way, you can’t afford to ignore.)
  • A winning YouTube video that you can easily swipe
  • Jimmy Fallon’s techniques to attract millennials (if he was an agent.)

The best part? All of these strategies and techniques are incredibly practical, yet powerful and proven. So yeah, basically, they’re easy and they work.

Click here to download your FREE social media playbook today.

Celebrity Housefax: See Why NFL Hall of Famer Joe Namath Calls Tequesta, FL Home [FULL HOUSEFAX REPORT]

By popular demand our next edition of #CelebrityHousefax, fittingly features NFL great, Joe Namath. Namath guards his peace and quiet these days, nestled deep inside slow-paced Tequesta, Florida. It’s a stark contrast to decades ago when the name “Broadway Joe” guaranteed world-class fame in his not-so-private world.

Namath’s career spanned the 1960s and 1970s. He played 143 career games with 68 wins, 71 losses and 4 ties. He earned one league championship (1968 AFL Championship) and one Super Bowl victory with the NY Jets (Super Bowl III). He made his name as one of the most popular players in the football industry, and in 1985 he was elected to the Hall of Fame.

In 1999, he was ranked number 96 on The Sporting News‍ list of the 100 Greatest Football Players.

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Celebrity Housefax: An Inside Look at the Home of NFL Legend, John Elway [PHOTOS & FULL HOUSEFAX REPORT]

We’re kicking off our new #CelebrityHousefax Series just in time for Super Bowl LI by featuring NFL Legend, John Elway. Where does a 2-time Super Bowl winner call home? You might expect a multi-million dollar mountain retreat, or Texas-size ranch on the Colorado plains. But actually, Elway, one of Colorado’s biggest sports celebrities, lives in the Cherry Hills neighborhood in Englewood, CO.

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Super Bowl 2017: Who Will Win? Here’s Our Prediction.

Photo credit: NFL.com

Photo credit: NFL.com

After fierce battles week after week, Super Bowl LI (or 51 for those of us tired of roman numerals) has finally been set. Tune in on Sunday, February 5 as the Atlanta Falcons go head to head against the New England Patriots. So who will be celebrating with the prized Vince Lombardi trophy? For a non-scientific (but fun!) prediction, let’s compare the two residential real estate markets for Boston and Atlanta to see who comes out on top! Continue reading

Donald Trump Will Have to Downsize to Move into the White House

Donald Trump’s new Washington D.C. address will be a bit smaller than his popular Palm Beach, Florida estate. Maybe that’s why Trump has suggested that he intends to spend a significant amount of time at Mar-a-Lago, which he referred to as “the Winter White House” in a recent Twitter post.

According to the Palm Beach Post, Mar-a-Lago was built by cereal heiress Marjorie Merriweather Post and opened for the 1927 winter season with 58 bedrooms and 33 bathrooms. The estate was declared a National Historic Landmark in 1980 and sat empty until Trump purchased it in 1985 for $8 million. Trump and his then-wife Ivana spent years restoring the property.

Construction of the White House, home of every U.S. president since John Adams in 1800, began in 1792.

Check out how the two properties compare.

How does your home stack up? Click here to get a free Housefax Report and find out. #MyHousefax.

 

7 Facts You Don’t Know About Homebuyers and Sellers

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Did you know that the third Thursday of each quarter is designated as national “Get to Know Your Customers Day”? While customers should always be top of mind for any business, in the hustle and bustle of “getting work done” we may sometimes forget that they are the reason we’re doing all this in the first place.

Real estate professionals – especially agents, brokers and home inspectors – don’t usually fall into this trap. Not only do they have direct contact with every customer (a luxury many businesses don’t have), but they are also in a unique position to hear about each customer’s desires, needs and even fears.

Still, as they say, “the more you know…,” and there is always more that pros can learn about customers and prospects to help them provide better service. Below are seven things you might not have known about home buyers and sellers in general. Continue reading

17 Martin Luther King Jr. Quotes to Inspire Greatness in You

 

Martin Luther King Jr. was born January 15, 1929 in Atlanta.

Martin Luther King Jr. was born January 15, 1929 in Atlanta. Getty Images.

Did you know that one of Dr. Martin Luther King Jr.’s advisers had recommended that he leave out the “I have a dream” phrase for his historic speech on the steps of the Lincoln Memorial in 1963? Luckily, King ignored that recommendation.

King wasn’t just known for the change he helped facilitate across the United States. He was also known for his powerful oration and ability to motivate people. He had a dream, and so do you. Here are 17 inspirational quotes to help you remember the power of a vision in honor of MLK Day 2017.

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[Free Download] Interactive Content Strategy Calendar

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Content marketing is the most powerful tool you have to build your real estate brand and capture prospects.

And now you can download our favorite content planning tool for free.

Some may call us crazy. We’re giving away our secret tool for content marketing. Use it to help you plan emails, blogs, social posts, etc. for the year ahead.  january-2017

Valued by marketing professionals, this easy-to-use interactive strategy calendar will help you:

  • Plan content around key events in the real estate industry or important dates
  • Identify gaps in your content plan
  • Guarantee your content is ready in time